Slate & Stone
Refined and grown-up. Dark slate palette with a warm gold accent. For an established firm that wants to look the part — emergency call-outs, commercial work, the lot.
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Demos
Designs ready to be made yours.
Each demo is a full visual identity — palette, type, layout — built around a real trade. Pick one, we adapt it with your details, and that design retires locally so your competitor can't have the same site.
Each demo design is sold once. If you claim it, we adapt it into your live site and retire that version from future outreach in your area.
Northbound
Warm and grounded. A palette pulled from a Lancashire sunset. Friendly, plain-spoken, locally proud. A natural fit for family firms.
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Crown & Eaves
Heritage feel. Cream paper and forest green. For roofers with a long story to tell — listed buildings, period work, conservation jobs — and the work to back it up.
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Plumbing concepts
Three concepts in production: emergency-led, family-firm, and commercial-lean. Want to see them when they land? Pop your email in.
Production · Q2
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Electrician concepts
In production: NICEIC-led trustmark layouts, rewires & EV-charger angles, and a domestic-friendly visual.
Production · Q2
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Locksmith concepts
In production: emergency-call-out front and centre, with clean trust-mark layouts that work at 2am on a phone screen.
Production · Q2
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The model
How demos turn into your site.
Reading the gallery is one thing. Here's the actual mechanic — what happens when you point at a design and say "that one."
Reserve it
You tell us which design you want. We mark it Reserved for your area for 7 days while we do the audit and confirm scope. No commitment yet.
Adapt it
We take the demo and rebuild it as your site — your business name, services, photos, copy. The visual identity stays. The content becomes yours.
Retire it locally
Once you go live, that design is marked Claimed and pulled from outreach in your area. A roofer two streets away gets a different design. Always.
What "exclusive" actually means
- Colour palette — yours locally
- Typography & visual treatment — yours locally
- Imagery direction — yours locally
- Overall design identity — yours locally
What we keep reusable
- The page structure (services, about, contact)
- Best-practice components (forms, CTAs, footers)
- SEO patterns and schema
- The codebase under the hood
Reusing structure is just good engineering — that's why building from a demo is faster and cheaper than from a blank canvas.
Status meanings
Available
The design is unclaimed in every area. Anyone can take it (subject to area exclusivity once claimed).
Reserved
Held for a specific business while we agree scope. Released back to Available after 7 days if not confirmed.
Claimed
Live on a client site. Retired from outreach in that client's area. May still be available elsewhere.
Coming soon
In production. Add your email to be notified when it lands.